In April 2025, the ILGA World communication and membership teams hosted an exclusive meet-up for ILGA World member organisations to explore alternative social media platforms that prioritise privacy, freedom of expression, and user control. Titled “X and Meta are out, now what?” the session aimed to address growing concerns over censorship of LGBTI content, surveillance, and algorithmic bias on mainstream platforms like Facebook, Twitter (X), and Instagram. 

The meet-up gave space to communication and research professionals from LGBTI organisations, sharing insights on the experience of our communities — from the singular activist to the professional perspective. They also highlighted tools for community moderation, online safety, and content federation as key advantages of alternative platforms such as Bluesky and Mastodon. 

1. How do smaller organisations make the pivot? 

One of the major lessons learned was the importance of digital literacy and community building. While alternative platforms offer more control and security, their decentralised nature can make onboarding and network growth more challenging. One of the panellists, interACT communications director Maddie Moran, shared the need for training and resources to help their communities make the shift effectively. 

2. How can we cultivate and sustain safe digital platforms for our communities? 

Whether it is an existing platform such as X or a new space like Bluesky, members and The Engine Room research associate Olivia Johnson emphasised the need for collaboration between tech developers and grassroots movements to ensure that new platforms truly meet the needs of human rights work. Technology must be shaped by those who use it on the frontlines of resistance. 

 

Here are four recommendations from our LGBTI communication professionals

1. 1. Diversify your digital platforms

Relying solely on mainstream platforms such as X or the Meta suite can increase vulnerability to censorship, algorithmic suppression, and surveillance. Mark Ninga, digital media executive at galck+, emphasised the need to for activists to test a blended approach in their digital media strategy. Utilising decentralised alternative platforms that prioritise privacy, and freedom of expression, such as Mastodon, Signal, or Bluesky with other mainstream platforms can bring impactful results to your communications objectives. 

2. Prioritise digital security and privacy

Implement strong digital practices, including the use of end-to-end encrypted messaging apps, secure passwords, two-factor authentication, and VPNs. Regular digital security training for teams and communities is essential, especially in high-risk regions. For support resulting from digital attacks, we recommend our partner organisation Access Now and their digital security helpline. You can get an overall assessment using The Engine Rooms Cybersecurity Assessment Tool. 

3. Build resilient online communities

Focus on creating supportive, decentralised communities that can withstand shutdowns or platform bans. This includes nurturing networks across multiple platforms and maintaining offline communication channels as backups. These can include communicating via a newsletter or email blasts using contact lists with partners and allies. 

4. Advocate for ethical tech and open standards

Engage with developers, researchers, and digital rights organisations to push for tech solutions that reflect the needs and values of social justice movements. Support platforms that are transparent, open-source, and governed by ethical frameworks. 

In closing, we underscored that while mainstream platforms may still play a role, diversifying communication channels is essential for long-term resilience and safety in advocacy work. The conversation continues as organisations experiment with hybrid strategies and seek sustainable digital ecosystems that align with their values.